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What is an agency reseller?

Reseller Agent means a person or entity that Reseller appoints to market, promote or re-sell Services on behalf of Reseller.

How do you become a value-added reseller?

How to become a top value-added reseller (VAR) in 2022 Own your VAR niche. Embrace monthly recurring revenue (MRR) Get rid of inefficiencies. Monitor your profitability KPIs. Carve your own path toward VAR success.

How does a VAR Make Money?

VARs typically buy products from suppliers, add value to them in the form of features and services, and then resell to end-users. VARs often purchase products from distributors and original equipment manufacturers (OEMs), add features or bundle them together to create a new product as a complete package.

What is the difference between a reseller and distributor agreement?

A reseller is generally less closely associated with the manufacturer, and sometimes does not have a direct relationship with the manufacturer as it generally buys products from distributors. Resellers usually do not keep inventory of product or provide after-sale services.

What is the purpose of a reseller agreement?

A reseller agreement is a legal contract outlining the terms of how one business will resell products from another company. The agreement grants the reseller rights to sel the product and also establishes how the company is allowed to sell the product and to whom.

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