15th Annual MLS Customer Satisfaction Survey 2025

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The four best types of customer satisfaction survey #1. Customer satisfaction score (CSAT) #2. Net Promoter Score (NPS) #3. Product-Market Fit (PMF) #4. Customer Effort Score (CES) #1. Keep things short and punchy. #2. Limit answer options. #3. Get the timing right. #4. Dont be too pushy.
The CSAT formula, in this case, is to add up all the scores and divide that sum by the number of respondents. Heres an example lets say your CSAT survey has 20 respondents, and the sum of all their scores is 80; that means you have an average customer satisfaction score of 4.
Many industries consider a CSAT score between 75 and 85 percent as good and a score above 90 percent as exemplary, revealing exceptionally high customer trust and satisfaction. Of course, this number is subjective, so expectations may vary slightly between industries and individual businesses.
CSAT formula: Detailed customer satisfaction score To calculate the percentage of satisfied customers, divide the total number of customers who are very satisfied (5) or satisfied (4) by the total number of responses. Then, multiply that result by 100 to get your customer satisfaction percentage.
CSAT (Customer Satisfaction Score) For example, lets say you get 100 responses to a CSAT survey. 50 people rated their satisfaction (4), and 30 people indicated they were very satisfied (5). Divide the total number of positive ratings (80) by 100 to calculate your CSAT score: (80/100) x 100 = 80%.
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Product and usage survey questions you could ask include: How often do you use our products/services? Which key features of our products/our services are the most useful? How easy do you find our products/our services to use? Do our products/services provide value for money?
CSAT formula Research has found this to be the most accurate way to predict customer retention. (Number of satisfied customers (those who responded with a 4 or 5) / Total number of survey respondents) x 100 = % of satisfied customers. 0.75 x 100 = 75% of your customers are satisfied.
How to calculate CSAT. To calculate a CSAT score, add the positive responses (ratings of 4 or 5 out of 5, or 80100%) together, divide them by the total number of responses collected, then multiply by 100.

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