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Cambridge english for marketing student's book pdf download 2025

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The document is an excerpt from 'Cambridge English for Marketing' by Nick Robinson, focusing on Unit 10, which covers exhibitions and events. It discusses the process of booking a stand at trade shows, engaging with visitors, networking, and following up after events. The unit highlights the Moscow International Property Exhibition as a case study, detailing its objectives for exhibitors like Bulgarian Homes. It includes practical exercises on negotiation techniques, effective communication with potential clients, and strategies for maximizing success at trade shows.

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Click ‘Get Form’ to open it in the editor.
Begin by reviewing the content of Unit 10, which focuses on exhibitions and events. Familiarize yourself with key terms such as 'exhibitor stand' and 'networking'.
Locate the booking form section within the document. This section includes fields for stand size, preferred position, and additional equipment requests.
Fill in your organization’s details in the designated fields. Specify your required stand size (e.g., Shell A or Shell B) and any additional equipment you may need, such as a plasma screen TV or brochure stand.
Review your entries for accuracy. Ensure that all necessary information is included before finalizing your form.
Once completed, save your changes and export the document for submission or further use.

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