Product knowledge 2025

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Conduct quizzes and assessments 📊 Quizzes and assessments can be a simple and effective way of measuring product knowledge. These can be conducted online or in person, covering topics such as product features and benefits, customer needs, and competitor analysis.
Product knowledge is a sales skill. Its when your salespeople are completely familiar with: Your product or service. The features and benefits of your product or service. Your product or services use cases.
New product developments can be grouped into four major categories: new-to-the-company, improvement of existing product, extension of product line, and new-to-the-market.
Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. This article will describe characteristics of goods in each category, provide examples, and discuss relevant marketing strategies.
What are Knowledge Products? We define knowledge products as information that will help members/stakeholders in their decision making efforts. Examples might include: industry reports, statistics and economic updates, benchmarking and best practices information, specialized seminars/webinars.
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Customers learn about products in four stages: general, specific, brand, and model. The deeper they go on their product research journey, the more informed they are to make purchases.
Here, Blooms Taxonomy is situated in the four types of knowledge, Factual Knowledge of terminology and details, Conceptual Knowledge of relationships among pieces of concepts or theories, Procedural Knowledge of processes and methods of theories and problems, and Metacognitive Knowledge of learning strategies and
Consumers can have product knowledge at four levels: product class, product form, brand, and model or feature.

product knowledge