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hi this is scott from aha deciding what to build next is one of the most challenging aspects of being a product manager theres rarely a shortage of ideas or opinions about what you could build but how do you know which new features will deliver the most customer and business value of course there are many factors considered such as how many customers actually want the functionality and how important it is to them you need to also consider how well a feature aligns with your overall product strategy and how much work it will take to build and all this can make it difficult to assess product value in a consistent way so today im going to show you how to use the product value scorecard in aha to objectively estimate update and track the value of what youre building at different points in your product development lifecycle lets start by taking a look at the scorecard so you can see how it works there are five core metrics and they are population how many customers will this impact nee