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In this tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for introducing a product to target customers through appropriate channels, following proper positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market to develop an organic following for beta testing and word-of-mouth promotion. The launch stage aims to drive user adoption through announcements across organic channels and paid advertising. In the post-launch phase, the goal is to optimize and scale these channels.
