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- Welcome back to episode five of our Branding Your Business series. Im Jess, and Im a design educator here at Canva. In this episode, well be breaking down how fonts can be used, to convey brand personality. (upbeat music) So now that we know our colors, is time to look at fonts. Lets hear from our design school experts, how fonts help brands convey personality. (upbeat music) - Different fonts evoke different emotions. So when it comes to finding the right font for your brand, you want to make sure it fits your personality. After all, its not just about what you say, its about how you say it. - Finding the right typeface comes back to understanding what you want to communicate, who you are, and why youre communicating in this way. You can be big, and loud, and proud, and brash. But if you are a minimal mid-century furniture company, that probably wont feel right for you. Typography is the opportunity to connect the dots between who you are, and how you articulate that into th
