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[Music] hello everyone my name is olivia savage and im a digital media marketing and project manager here at newswire welcome to todays smart start educational video on press releases as a press release distribution company its easy for us to forget that sometimes not everybody understands what a press release really is or how it should function understanding how to craft a compelling press release and then how to distribute it is our bread and butter so were here today to help you gain a better understanding of what a press release is what makes a good one and how to utilize it to achieve your business goals here to help me explore all of these topics and more is my colleague maria marhetta welcome back maria how are you today hey olivia im doing great thanks for having me back im excited to talk about all things press releases today absolutely so lets kick things off with the absolute basics and talk about what a press release is what is a press release yes lets start from th