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Inbound marketing is this new strategy where marketers are focusing on developing content. Whether it be blog posts or ebooks or podcasts that attract buyers or would-be buyers into your brand experience, rather than going out there and cold calling them or just paying for advertising. So, its really the act of creating valuable content that people care about that attracts them to you rather than the other way around. Inbound marketing is probably one of the best types of marketing that you can do because its evergreen. If you develop a blog post, you are going to get organic traffic coming to that blog post for a long time as opposed to just maybe a one-off email campaign or banner advertisement. So, thats one benefit. Secondly, it offers more of a natural advertising experience where they found this content they had a brand touch point where theyve seen who you are and what kind of educational content that youre offering and then maybe from there is the time to maybe start target