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In recent years, major companies like Burger King, Volkswagen, and Toyota have simplified their branding by discarding depth and detail in favor of a cleaner, flatter aesthetic. This trend, referred to as "deep branding," has affected even recognizable icons like Pringles. Several factors have driven this shift, notably the demands of mobile-first design, which requires logos to be easily recognizable in small digital formats. As brands adapt to this "pixel pressure," they often revert to a more 2D style, reminiscent of design norms before the rise of digital design complexity. This simplification contrasts with the recent trend of visual excess in digital media, which can be alluring but ultimately unsustainable.