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In recent years, major companies like dbrand, Burger King, and Volkswagen have adopted a simplified design approach, focusing on cleaner, flatter logos and identities. This trend has been influenced by the demands of mobile-first design, where brands need to condense their identities into smaller digital formats. As a result, many brands have shifted back to a 2D aesthetic, reminiscent of earlier design periods before the rise of complex digital graphics. This change reflects a broader movement towards minimalism in branding, driven by the challenges of fitting intricate identities into limited digital spaces, contrasting the previous era of design inflation and visual excess.