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In this video, Ben Amos from Engage Video Marketing discusses the challenges of delivering video messages for sales, customer service, and internal communications, particularly the low open rates associated with traditional email. He introduces personalized video as a solution, emphasizing its potential to achieve a 98% open rate. Ben encourages viewers to subscribe to the channel for weekly tips and strategies on effective video marketing. He highlights the importance of making messages stand out in crowded inboxes, advocating for the use of one-to-one asynchronous video to enhance engagement and communication outcomes.