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In this tutorial, Marcus guides viewers on how to create SMS campaigns using Sendinblue. He emphasizes that by the end of the video, viewers will understand the process. To begin, users should click "Add More Apps" and enable SMS campaigns. After that, they can create their first SMS campaign by naming it, selecting an SMS sender, and composing the message. Marcus provides an example of naming a campaign "August Summer Sale" and notes the customization options for the SMS sender, which can be up to 11 characters or a 15-digit numeric code. He warns that in some regions, recipients may only see a numeric shortcode instead of the customized sender.