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hello everyone how is everyone doing okay so I know itamp;#39;s after lunch Iamp;#39;ll try to keep it interactive all right let me know if itamp;#39;s going to become too much interactive all right so today I will present a case study and what works and what doesnamp;#39;t work in UX personalization now the study and Iamp;#39;m presenting is actually based on production data that we collected from the companies that we partner with anonymized and it shows what happens when you actually have personalizations applied to your UI and we try to debunk some of the myths that people apply just because everyone else is doing that but we also try to understand if there is a rationale behind some of the actions that are actually taken thatamp;#39;s why things that works I think that Thompson actually seemed to work the KPI is the way that we use in this study are mostly related to user engagement so at the end of the day how many click through on how many times you show a poster movie TV
