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head and pretend like starting a print-on-demand store is easy peasy and there are no challenges along the way because there definitely are challenges that come with this journey i want to make sure that you guys are super informed super prepared so you know exactly what youre getting into before you dive into this journey so that you can avoid some of the pitfalls that i see a lot of people who are doing print-on-demand falling into i want to help you avoid those mistakes i want you to be successful on this journey so lets go ahead and get into some of the biggest secrets that nobody is telling you when it comes to print-on-demand and what you can do to overcome those secrets so the first secret and this was a secret to me this was something that i really had to learn along the way was that no one has any idea who you are when you come into the print-on-demand space and that is okay that is normal i think that we think that because there are so many youtubers out there are so many people out there who have had so much success with print on demand that we think that when we start our store everybodys just going to come flocking oh all my friends are going to support me all my family are going to be my first customers and thats just not the reality i think that you guys need to realize this and kind of mentally prepare yourselves for this reality of kind of being in the beginning stages where nobody really knows who you are this is so important because in the print-on-demand space one of the top two ways that you are going to be successful overall is getting traffic to your store and getting sales by getting your products in front of people and if no one knows who you are if youre not being able to get your products out there if people are not seeing your products if people are not able to be inspired by what youre offering its going to be really challenging to get those initial sales so i think that this is just something that all youtubers including myself should talk about more often so that you guys are more prepared and kind of know exactly what to expect especially if no one is buying from you right now if no one is really seeing your work if no one is really inquiring about your services this is very normal this is very natural another secret that no one is really talking about when it comes to print-on-demand is really about the importance of having a niche and being able to niche down i think that a lot of us think that when we start our print-on-demand store we want to be able to create products that are for everybody who doesnt want a t-shirt who doesnt want a hoodie who doesnt want a mug with their picture on it everyone in the world should obviously want to buy from us and that is just not the mindset that youre going to be able to be successful with when it comes to print on demand when it comes to selling products because creating products for everyone means that youre creating products for no one and i think that this is so important and thats why i always try and emphasize in every single video that you do need to niche down when you are starting your print-on-demand store because that is the only way you are going to be able to stand out the only way youre going to be able to carve out a niche for yourself in this really crowded marketplace and its going to allow you to be able to create products that are really going to resonate with the type of clients that you want to work with not everyone is going to be your ideal customer and you should not want to target everyone alright so when we are talking about niching down what we are basically talking about is being able to pick one specific target market one specific group of people that you are going to be creating products for that you are going to be marketing to that you are going to be serving thats really going to resonate with the type of products that youre going to be selling on your site thats going to help you build out your store thats going to help you create those designs that are really going to speak to that audience that want to purchase those designs okay this is so crucial and so important because once you have this in your wheelhouse once you understand who your target audience is its going to be so much easier for you to be able to market your products its going to be so much easier for you to create your products because now you understand what they want youre not trying to create designs that nobody is going to be interested in you are creating products that people have been asking for that people have been looking for and that is what is going to help you stand out and succeed when it comes to your print-on-demand store another really big secret that no one is talking about and i have no idea why is the fact that people just dont want to invest time like everybody just thinks that because its a print-on-demand store because were creating products that we dont have to put any time or effort into this and i feel like when people are going to be making shirts or going to be making any sort of print-on-demand item they think that its going to be easy peasy from here on out and they dont realize how much time can actually go into creating products marketing products shipping products when youre actually really invested and really trying to build a successful business i think that people just dont realize how many hours you can actually put into building creating marketing and really helping to support this business because when youre first starting out all of this stuff is on your plate until you can afford to hire somebody until you can afford to have support staff so you have to understand that when you are starting a business youre not only starting a business youre actually getting a new job and so you need to understand that youre going to be wearing all the hats youre going to be doing a lot of the things that most business owners are doing in order to be successful in that role and so just understanding that this is going to be a time investment this is something that you really need to be dedicated to in order to be successful all right so then another big secret that a lot of people are not really talking about and i think is super important is the fact that you need to be able to create some sort of sustainable marketing strategy for your print-on-demand store everybodys kinda given the advice that go post on instagram go post on facebook go post on tiktok go post on twitter post wherever but if youre just going to be posting without any sort of strategic intention without any sort of plan or structure around how youre going to be able to market those products and create sales and create relationships with clients you arent going to be successful and its so important that you start to understand that when youre marketing with your print-on-demand store when youre marketing products that you want to be able to be intentional you want to be strategic about how you are engaging with those clients and how youre actually building a relationship with them rather than just spamming people with here buy this shirt here buy this mug here buy this print like nobody wants to be spammed nobody wants to be constantly sold to like were all people too okay so when were talking about sustainable marketing strategys for your brand were talking about being able to have a plan in place being able to understand how often youre going to be posting how youre going to engage with your audience when youre going to engage with your audience and so much more when youre marketing youre not just marketing a product like youre marketing a relationship youre marketing a connection with your audience and so when you start to understand that when you start to understand that you really need to be able to build out marketing strategies that are going to create a really strong relationship a really strong bond with the clients that you are looking to engage with thats when youre going to be successful and thats when your products are going to be flying off the shelves right alright so another key tip that nobody is really talking about is the fact that when youre creating products for your print-on-demand store you need to be aligned with your brand you need to have your products really embody the type of message the type of aesthetic the type of feeling that you want people to experience when theyre engaging with your store i think that a lot of people just go and take designs and put them onto clothing put them onto mugs put them onto prints and its just whatever sticks but you need to have a reason behind every single design that you create every single product that you put out there because people resonate with that with your brand values with who you are and so when you have products that embody your message when you have products that really speak to your overall brand identity that is when people are more likely to actually purchase your products when you have a story when you have a connection when you have history with your products people are going to be excited to purchase from your store people are going to be excited to buy from you alright so another key secret that no one is really talking about when starting a print-on-demand store is the fact that you do not need to have your product on all of the platforms in order to be successful but you need to be really good at marketing your products so I think that a lot of people just think that when we start a business we just need to be everywhere like our products need to be on etsy our products need to be on redbubble our products need to be on teespring our products need to be on all of these different platforms and its just not true like you do not need to be able to diversify your product offerings across multiple different platforms to be successful what you need to understand is that when you have a really strong marketing strategy when you have really strong products that are connected to your brand that are really aligned with your target audience and you are really good at marketing those products that are really good at building relationships with those customers that is when youre actually going to be successful so yes diversifying is always a good thing like just in case something ever happens with one of the platforms that you have your products on you do have other avenues to be able to sell your products but you do not need to feel pressured to have your products everywhere okay so now that weve talked about some of the biggest secrets that nobody is really talking about in the print-on-demand space lets talk about some strategies that you can implement to overcome these challenges so the first thing that you really need to understand when youre starting a print-on-demand store when youre starting a product business is that you need to build a brand around your business so like i just mentioned with selling products when selling products you youre also selling a relationship youre also selling a connection with that customer and so when you understand that you are not just creating a product but youre actually selling an experience youre actually selling a relationship with people its going to help you really build out that brand that you have always wanted to create when youre starting a print-on-demand business its so easy to not have a brand because for us were just creating products so were just putting designs on clothes but when youre able to take a moment step back and actually think about who you are think about the types of products that you want to create think about the type of customers that youre going to want to engage with thats when youre going to be able to start creating a brand that is really going to resonate a brand that is really going to connect with people so building that brand is not just the logo is not just the colors is not just the patterns that youre using its actually how youre able to create that emotional connection with that audience with that customer all right so another key strategy that you can implement when you are starting a print-on-demand journey is to really be strategic with how you are actually creating products so when it comes to creating products for your store when it comes to finding products that youre going to be offering to your clients youre going to really want to make sure that you are aligned with your brand and that you are creating products that are strong sellers so we talked about really needing to invest time in researching your niche making sure that you are creating products that are really going to resonate with your target audience but youre also really going to want to make sure that the products that youre creating are also going to be strong sellers so when you are creating products for your store when you are working with suppliers when youre having designs made for you when you are creating things from scratch you really want to be able to predict whether or not this is going to be a good seller so how do you know if its going to be a good seller well some key things to keep in mind when youre creating products that are really going to be well loved and really going to sell really well is being able to think about okay has somebody already pre-purchased this like are their existing examples of this out in the world that i can see is this something that i feel connected to is this something that i can see myself saying oh i need that when i see it these are some of the key things that you need to be thinking about when youre creating products alright so when we are talking about strategies for starting your print-on-demand store we also want to be able to focus on building a marketing strategy thats going to help you succeed so when it comes to creating a marketing strategy for your print-on-demand store youre going to really want to be able to leverage different marketing tactics to be able to get your products in front of people so some key tactics that you can use are things like influencer marketing things like collaborations things like email marketing things like social media marketing and even things like guerrilla marketing so when youre able to get in front of folks when youre able to actually build relationships with other people when youre able to.. The key points from the subtitles of the YouTube video tutorial are as follows: Many YouTubers and business owners in the print-on-demand space do not disclose important information, such as the challenges and the need for a niche audience. It is crucial to invest time, have a sustainable marketing strategy, align products with your brand, and focus on strong sellers. Building a brand and strategic product creation are essential for success. Marketing tactics like influencer collaborations, email, social media, and guerrilla marketing are valuable strategies. It is not necessary to be on every platform, but good marketing is essential for success.
