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i get so focused and enthusiastic about talking about trademark applications and the trademark registration process that i was looking back on our content you know over the years and i havent talked a lot about common law trademark rights so i wanted to take a brief moment to address what are common law trademark rights you see these are the rights that a business gets when they use a trademark a brand name a logo a slogan or some other indicator or source and the rights that they get from using it without registering it because its not a requirement to register it we know that many businesses begin using their trademarks before they register them of course we recommend registering as soon as possible but if a business uses a trademark for some period of time without a registration or before they registered it doesnt mean that they have no rights they have what are called common law rights common law rights are not necessarily as strong as registered rights there are some limitation