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In this tutorial, Kevin explains how to use mail merge to personalize letters. He emphasizes the importance of customizing greetings, particularly during occasions like Christmas, to make messages more personal and engaging. Generic messages can feel impersonal, so using mail merge helps in addressing recipients by their first names. Kevin also mentions that this tool can benefit various organizations, such as utility companies, by allowing them to send tailored communications. He discloses his employment at Microsoft and prepares to demonstrate how to execute a mail merge effectively on a PC.