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all right hello from stanford university press my name is margo irvin i'm the acquisitions editor for our jewish studies list and while we're really disappointed not to be able to get to see people in person we're glad to get to reach out to you through the virtual ajs and we've put together a little session where we're going to talk about how we think about proposals for the jewish studies our jewish studies series and so i have with me today are series editors for our stanford studies and jewish history and culture series david beal and sarah stein and we're going to run through some of the things that we're looking for when a proposal comes across our desks i'll start out with a couple of things that i'm looking for on the publisher's side of things and the first thing that i'm really going to look at in your proposal is do you have a clear sense of who the audience is who you're trying to reach is your book a book that's really geared towards researchers is it a book that you are...