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This video tutorial demonstrates how to write a creative brief using the example of a Cheetos advertisement. The brief formula includes identifying a consumer problem that the product can address, showcasing the new product as a solution. The formula consists of filling in the blanks for consumer target, problem, goal, and single-minded message. The tutorial is led by Julian Cole, a strategy trainer, who analyzes the Cheetos Super Bowl ad featuring M.C. Hammer. The ad highlights the new Cheetos popcorn as a solution to a common problem while incorporating M.C. Hammer's iconic "Can't Touch This" song.