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- Im about to launch an online store for my business, Jamals Cookies, but Im struggling to stand out from my competitors. What I really need is a concise value proposition statement. So to help with that, were gonna look at the best value propositions in the game and how those brands convinced their customers to follow through and buy their product. Ready? Lets get into it. A value proposition is a unique, memorable, and concise statement that demonstrates the true value of your business. Effectively, its a decision maker for your customer, and it can be one of the most important conversion factors for your business. Take Amazon Prime, for example. Youre shopping online, but you need your item fast, and you dont wanna pay for expedited shipping. Primes value proposition really corners the market on this one. Fast, convenient, unlimited free delivery. Its a promise to the customer that clearly demonstrates Primes value, and it works. So the first step to demonstrating your va
