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In this tutorial, trademark attorney Morris Turek explains the concept of trademark licensing. He clarifies that trademark owners can allow others to use their trademarks through licensing agreements. While a trademark license does not need to be in writing to be enforceable, it is highly recommended to document it in a written and signed agreement. Each trademark license can vary in terms and conditions, but must include certain essential elements to be valid. These include the names of the parties involved, a clear description of the trademark being licensed, and the types of products or services associated with the trademark.
