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welcome back better agents in todays video im going to show you how to craft email campaigns that can turn into new insurance policies youve got mail when youre writing emails to customers or prospects you need to keep this in mind the main goal of email is to get your reader to simply read the next line thats it thats all you need to do from the subject line from the salutation from the first line to the call to action your goal simply is to get them to keep reading now lets talk about what i call the three cs of email marketing by implementing these three cs theyre just words that start with c and im a big fan of alliteration you can turn more prospects into customers more customers into customers that buy more insurance from you and down in the description below im gonna put a couple of templates for you to rip and replicate copy and paste whether youre using better agency or another automation software or if you just want to put them on a google doc and store them and