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good afternoon welcome to the Ivy make mobile work webinar in at versus mobile web confusion were going to go ahead and get started my name is Julian Soler and Im the director of the mobile marketing center of excellence here at IAB Im here with my colleague Amanda Baldwin manager of the mobile center thank you for joining us today before we get started just a little bit of housekeeping the way this will work today is all of the presentations will be made and then we will open the floor to questions everyone has invited encouraged to ask questions along the way which we will answer following the final presentation to submit a question you choose the moderator chat button along the right-hand side menu type your question into the chat box at the bottom and we will take it up following the presentation if you do have a question for a specific presenter please add their name to the question as well so we can be sure to direct it to him additionally the webinar is being recorded and a