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Writing engineering proposals can be challenging as engineers typically aren't trained in this skill during their education, focusing instead on engineering calculations. However, creating successful proposals is crucial for career advancement in consulting. In this video tutorial, Matt Handel, author of "Proposal Development Secrets," offers insights on improving proposal writing. He introduces a key question—referred to as the "million dollar question"—to guide engineers in crafting compelling proposals that resonate with clients. This approach aims to enhance the likelihood of winning contracts, thereby supporting professional growth.