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hi folks dave waring here again with fitsmallbusiness.com in todays video we walk you through the different components of an effective press release format so lets get started the first thing you should put onto your press release is your company logo at the top center of the page if you are emailing your press release its a good idea to include a high-resolution copy of your logo as a separate file below the logo you can put your contact information along the left margin some people opt to put their contact information after the body paragraphs whether you choose to put your contact information first or last it should look like this you may also want to include certain social media contact information such as your Twitter account or Facebook page next consider adding a release date not all press releases contain a release date but if you do decide to include one put it below your logo on the right margin this should either say for immediate release or full release on enter date at