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hello beauty I cant even start properly lets just go with it shall we hello Beauty PR bosses or Beauty beaters this video is all about um the press release and how you can master the art of writing your own now if you want to secure coverage on your business on your brand within a publication a newspaper a magazine or on a social influencers channel they vlog their blog whatever it may be whatever your goals or ambitions are then you absolutely have to master the skill of writing your own press releases or someone in your business has to master that skill a press release is like the PR 101 its what all PR people have in their armory its like one of the first things that we learn is how to write and construct press release and then over the years we learn how to hone them and do them better and refine them you know youre only as good as your last press release oh I suppose and I wrote my last one last week I still enjoy writing them just as much as I did at the beginning although a