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Email is still a vital tool in marketing, contrary to the belief that it is outdated. In the U.S., 92% of adults use email, with 61% checking it daily. Despite the rise of other channels like YouTube and SMS marketing, email remains one of the most effective and personalized means for businesses to connect with their audiences. This ongoing relevance makes email marketing a crucial strategy for copywriters. Alex emphasizes the importance of utilizing specific profitable email templates to maximize the effectiveness of email communication in business. Be sure to subscribe for more copywriting tips and trends.