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Many book marketing packages include press releases for book launches, which typically consist of a headline, quote, and book details. While they may seem appealing for gaining media attention, the usefulness of press releases for authors is debatable. This video, presented by Julie the Book Broad from Book Launchers, addresses this topic. Book Launchers is a professional self-publishing team focused on helping authors write, publish, and promote nonfiction books to significantly impact their readers, build their brands, and increase revenue, all while retaining full rights and royalties. Historically, press releases were essential for attracting media attention in the 1990s.
