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This tutorial discusses the role of press releases in book marketing, specifically for book launches. It highlights that many marketing packages include a press release, which typically features a headline, a quote, and book details. While media attention is desirable, the video questions the effectiveness of press releases for authors today. Julie, from Book Launchers, emphasizes their mission to assist authors in writing, publishing, and promoting nonfiction books for significant impact and business growth while retaining rights and royalties. The tutorial notes that press releases were essential in the 1990s for gaining media attention but prompts viewers to consider their current relevance.