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A social media policy is an internal document that guides employees on social media interactions, crucial in an era where platforms like Facebook, Instagram, and Twitter dominate information sharing. While these platforms provide opportunities to engage with customers and enhance brand identity, they also pose risks, as insensitive posts can damage a company's reputation. This video tutorial discusses the importance of social media policies and outlines characteristics of a good one. eFORMS, the largest database for various documents, will offer a link at the end for viewers to create and customize their own social media policy. The tutorial also aims to clarify the difference between social media policies and social media strategies.
