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In this video, the creator shares a complete social media strategy template used for Fortune 500 brands. The template helps map out how to achieve goals using social media. Subscribing to the channel is recommended for weekly videos with tutorials and strategies. By the end of the video, viewers will understand how to build a social media strategy with key elements in the proper order. A downloadable template is also provided in the video description. The importance of aligning social media goals with business goals, such as increasing sales or client retention, is emphasized.