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afternoon thank you very much for coming today appreciate you taking time to be here um my name is Sandra and Im head of user experience at the oi centric and today I want to talk to you about OTT where to invest your UX and design time just a little bit background weve been designing and developing OTT streaming products TV streaming products for over 12 years and weve weve been really fortunate you know be able to work with the likes of NBC CBS Showtime and Auntie wafers to make fun of you and coming back to the original question of where to invest your UX and design budget why did I want to talk about this well weve seen over the years lots and lots of time and effort wasted on the wrong activities within with the user experience design and visual design and weve spent a lot of time speaking to end users product owners developers designers front-end store basically anyone who has a hand in the production of an ocean tear and weve gained some really really interesting insight