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In this video tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing a proper business name to avoid trademark issues and poor branding decisions. He highlights the common pitfalls of selecting a name that is trademarked or using an undesirable social media handle. To prevent such mistakes, he offers three key tips and tools for checking name availability. The first tool mentioned is the USPTO.gov website, a federal trademark search directory. Users can type in their desired business name to determine if it is already trademarked. This foundational step helps entrepreneurs make informed choices when establishing their brand.