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In this tutorial, the speaker demonstrates how to create a web design proposal using a proven template that supports a successful freelancing business. The video covers the essential components of an effective proposal, including what to include, how to send it, and ensuring it gets signed. The speaker suggests using an existing template from client management tools but also provides steps for creating a proposal from scratch. Key steps include obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling propositions, customer value, and current client acquisition methods. The importance of understanding the problem before proposing a solution is emphasized.
