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In this video tutorial, the creator demonstrates how to create a web design proposal from scratch using a template used in their successful freelance business. Viewers can download the Word template via a link in the description. The video covers key aspects of an effective proposal, including what to include, how to send it, and getting it signed. For those wanting to create a proposal from scratch, it starts with obtaining a clear client brief by asking questions about the client's business, target market, desired actions from visitors, unique selling points, average customer value, and current marketing methods. The tutorial emphasizes the importance of understanding the problem before offering a solution.