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A rating question: \u201cOn a scale of 0-10, considering your purchasing experience, how likely are you to recommend our brand to your friends and colleagues?\u201d can be effective in monitoring customer satisfaction and loyalty.
It typically consists of a specific range of verbal or numerical options that respondents can choose from as they provide answers to questions in a survey or questionnaire. Survey scales are important because they help respondents to quantify what they think or how they feel about certain things.
How to Create a Likert Scale Survey Determine what the Likert Scale should measure. What is it you want to find out? ... Create your list of indicator statements. ... Decide on the response scale you want to use. ... Test and test again.
A Likert scale is commonly used to measure attitudes, knowledge, perceptions, values, and behavioral changes. A Likert-type scale involves a series of statements that respondents may choose from in order to rate their responses to evaluative questions (Vogt, 1999).
Likert Scale questions are a form of closed question and one of the most widely used tools in researching popular opinion. They use psychometric testing to measure beliefs, attitudes and opinion. The questions use statements and a respondent then indicates how much they agree or disagree with that statement.

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Here is a typical Likert scale question and answer example: How satisfied are you with the service you have received from [brand, department, service agent]? The respondent might be offered this 5-point Likert scale from which to select a response.
What are the Top 3 Rating Scales for Employee Performance? The 5-Point Performance Rating Scale. This is, by far, the most commonly used performance review rating scale in the world. ... Likert Scale. The Likert scale is another common example of a rating scale. ... 10-Point Rating Scale.
Tips and tricks for great Likert scale questions Write Clear Questions. Likert questions should be phrased as factually and specifically as possible to encourage more accurate results. ... Keep Adjectives Consistent. ... Consider Unipolar vs. ... Use Questions Rather Than Statement.
How to Interpret a 5 Point Likert Scale Questionnaire. Assign each response a point value, from 1 to 5, based on the number of responses. Common values for the options start with \u201cstrongly disagree\u201d at 1 point and \u201cstrongly agree\u201d at 5.
In rating scale questions (sometimes referred to as ordinal questions), the question displays a scale of answer options from any range (0 to 100, 1 to 10, etc.). The respondent selects the number that most accurately represents their response. Net Promoter Score® questions are a good example of rating scale questions.

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