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Crisis Communication Plan 2025

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The document outlines a Crisis Communication Plan for credit unions, emphasizing the importance of timely and truthful communication during crises to protect reputation. It details the formation of a Crisis Communication Team, the designation of a primary spokesperson, and the establishment of media policies and procedures. Key strategies include preparing for tough questions, issuing prepared statements, and maintaining control over media interactions. The plan also highlights the need for clear communication with various audiences and suggests keeping a contact log for effective follow-up.

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What is a crisis communication plan?

A crisis communication strategy is a proactive approach to preparing for and managing potential crises. The goal is to ensure that everyone within the organization knows their role, communication channels are clearly defined and messaging is consistent across all platforms.

What are the 5 Cs of crisis communication?

There are four steps key to navigating an emerging crisis, four Rs: Recognise, Respond, Regret, Remediate.

What are the four elements of a crisis communication plan?

1. BPs crisis communication during the Deepwater Horizon oil spill. In 2010, the Deepwater Horizon drilling platform exploded in the Gulf of Mexico, leading to a massive crisis communication challenge. It took three months to fully cap the resulting oil leak, spilling some 134 million gallons of oil into the Gulf.

What are the 4 Rs of crisis communication?

The Five Phases of Crisis Management Phase 1: Early Warning and Signal Detection. We know that crises happen. Phase 2: Preparation and Prevention. Phase 3: Damage Containment. Phase 4: Recovery. Phase 5: Learning and Reflection.

What is an example of a crisis communication?

6 steps to create a crisis management plan Identify your crisis leadership team. Assess risk. Determine the business impact. Plan the response. Solidify the plan. Review and update.