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How to trademark a business name First, decide if a trademark is right for you or if you should pursue another avenue. ... Next, you must choose the mark to submit to the United States Patent and Trademark Office (USPTO). ... Once you've found a suitable trademark name, prepare then submit an application to the USPTO.
Fees and Methods of Payment Trademark/Service Mark Application$50.00 per classRenewal$50.00 per classAssignment$50.00 per classRegistrant Name or Address Amendment$50.00 per class
Anyone can use the TM symbol without legal repercussions. But the R symbol is only for marks that have trademark protection from the USPTO. It may also be a mistake to not use either the TM or R symbol on your mark. Without the TM symbol, your competitors won't know for sure that you're planning to register the mark.
Use the USPTO's free trademark database. You can search for federally registered trademarks by using the free trademark database on the USPTO's website. To start, go to the USPTO's Trademark Electronic Business Center and choose "Search trademarks." Then follow the instructions you see on the screen.
TM stands for trademark. The TM symbol (often seen in superscript like this: TM) is usually used in connection with an unregistered mark\u2014a term, slogan, logo, or other indicator\u2014to provide notice to potential infringers that common law rights in the mark are claimed.
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You do not have to have registered a trademark to use it and many companies will opt to use the TM symbol for new goods or services in advance of and during the application process. The R symbol indicates that this word, phrase or logo os a registered trademark for the product or service.
Almost anything can be a trademark if it indicates the source of your goods and services. It could be a word, slogan, design, or combination of these. It could even be a sound, a scent, or a color.
To register your Massachusetts LLC, you'll need to file the Certificate of Organization with the Massachusetts Secretary of the Commonwealth. You can apply online or by mail. Read our Form an LLC in Massachusetts guide for details.
In most cases, the best time to file a trademark application for your business name is right after you've filed paperwork to form your LLC or corporation. By doing this before your business officially launches, it protects the name for commercial use once you're up and running.
Summary. Registering your business name for a trademark isn't required in order for you to have trademark rights. However, a registered trademark can provide greater protection for your brand while helping you build your brand and drive business growth.

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