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Creating the ideal patient experience - PMC - NCBI
by TV Purcărea · 2016 · Cited by 23 — Lovelock and J. Wirtz [31], that it is important to implement healthcare services marketing accordingly, by managing relationships and building ...
A service is an "(intangible) act or use for which a consumer, firm, or government is willing to pay." Examples include work done by barbers, doctors, ...
This globally leading textbook extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
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