YesMasters Listing Presentation Script.doc 2025

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The document outlines a structured listing presentation for real estate agents, focusing on confirming the seller's motivation, establishing goals, and determining the right price for the property. It emphasizes the importance of a Comparative Market Analysis (CMA) to assess competition and set an attractive price that will lead to a successful sale. The agent aims to engage the seller through questions, affirmations, and visual anchoring techniques to ensure they understand the market dynamics and feel confident in their decision to list with the agent.
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A listing is a catalog or list or items. You might be in the habit of checking TV listings every night, to see whats on the next day. You might make a listing of every cupcake and brownie thats donated to your school bake sale, or consult a listing of the available puppies at your local animal shelter.
A listing presentation is your opportunity to showcase your expertise and convince potential sellers to choose you as their agent. During this meeting, you explain your marketing strategies, provide a comparative market analysis (CMA), and outline how youll handle the sale of their property.
A presentation script is a written outline for a presentation, which details key talking points, cues for visual aids such as slides or props, and a structured outline to guide the presenter.
The 9 components of a winning real estate listing presentation A self-introduction. Local housing market data. An explanation of the homeselling process. Pre-listing work needed to be successful. A detailed pricing strategy. Your marketing strategy. Expectations for showings and open houses. Your offer and negotiation strategy.
A listing presentation is a formal meeting between a real estate agent and a potential seller during which the agent presents their services, expertise, research, and marketing plan to sell the property.

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How to create a knockout listing presentation in 5 steps Research market data. Your work begins once you and your client have set an appointment to meet. Prepare a pricing strategy. Prepare your pitch. Update your listing presentation. Prepare for your listing appointment.

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