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6 product success metrics to measure success Monthly Recurring Revenue. Customer Engagement Score. Customer Lifetime Value. Net Promoter Score. Customer Retention Rate. Customer Churn Rate.
SaaS Metrics Customer Churn. Revenue Churn. Customer Lifetime Value. Customer Acquisition Cost. Months to Recover CAC. CAC:LTV Ratio. Customer Engagement Score. Qualified Marketing Traffic.
Some of the must have or nice to have features and key characteristics of SaaS applications are the following: - Single Sign On. - Subscription based billing. - High availability. - Elastic Infrastructure. - Data Security. - Application Security. - Rate limiting/QoS. - Audit.
Activation rate is arguably the most important SaaS metric of them all. This especially rings true in a product-led growth model, where the in-app user experience becomes a driving force for improvement. Users experience activation as an aha moment, where they first realize your products value for themselves.
Customer lifetime value is one of the most important SaaS metrics because it allows you to predict how valuable customers will be to your business over time. This gives you a long-term perspective on customer engagement strategies.
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The five key SaaS metrics are churn, customer retention, customer acquisition cost (CAC), monthly recurring revenue (MRR) and customer lifetime value (CLV). These show how much money you have coming in and how effectively you gain and keep customers.
SaaS (software as a service) metrics are benchmarks brands use to check and track performance and growth. They allow companies to gauge their success, plan for the future, and make adjustments to strategy when needed.
The Rule of 40 is a principle that states a software companys combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate thats sustainable, whereas companies below 40% may face cash flow or liquidity issues.

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