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How to make a positioning map in word

Positioning map template word 2026

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The document outlines a template for creating a positioning map, which is a tool used to visualize the perception of products or services within a market. It emphasizes the importance of market segmentation and targeting, and highlights that positioning is based on individual perceptions. The document also instructs users to complete the map by placing products in specific quadrants for comparison.

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Click ‘Get Form’ to open the positioning map template in the editor.
Begin by defining the values for the high and low axes. Clearly label each axis to represent the criteria you are comparing.
In section A, identify your target market segment and place your product within the appropriate quadrant based on its perceived value.
For section B, consider how perception varies among different consumers. Use this insight to adjust your product's position on the map.
In section C, compare your product against competitors by placing them on the map. This visual representation will help clarify their relative positions.
Finally, complete the map by drawing circles or placing letters in the quadrants as instructed. Add any additional comments in the provided space.

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