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Click ‘Get Form’ to open the positioning map template in the editor.
Begin by defining the values for the high and low axes. Clearly label each axis to represent the criteria you are comparing.
In section A, identify your target market segment and place your product within the appropriate quadrant based on its perceived value.
For section B, consider how perception varies among different consumers. Use this insight to adjust your product's position on the map.
In section C, compare your product against competitors by placing them on the map. This visual representation will help clarify their relative positions.
Finally, complete the map by drawing circles or placing letters in the quadrants as instructed. Add any additional comments in the provided space.

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Does Microsoft Word have a concept map template?

To create a perceptual map, you must first draw two or more axes. The axes display your companys product, brand, or service relative to your competition. Many marketers and product managers choose to use different size circles to represent sales volume or market share of competing products, though this is optional.

What does a position map look like?

How to Create a Brand Positioning Map Step 1: Define Your Market and Target Personas. Step 2: Select Your Product Characteristics to Compare. Step 3: Identify Different Products in the Market. Step 4: Draw the Axes. Step 5: Plot Each Brand on the Map. Step 6: Share Your Map. Step 7: Iterate with Different Attributes.

How to create a positioning map?

How to create a positioning map Draw a positioning map. Choose two attributes to focus on. Add your business and its competitors. Interpret your brand positioning chart to determine a positioning gap. Consider alternative attributes for more insights. Create a positioning statement. Develop your tagline.

What is a positioning map?

A positioning map plots two key product benefits on horizontal and vertical axes of a graph. These product benefits are based on what is important to the consumer. Product benefits may be real or perceived and include calorie content, healthy ingredients, locally produced, price, protein content, etc.

How do I create a positioning map?

The following are essential steps when creating a brand positioning map that works. Conduct Market Research. Identify Your Brand and Competitors. Determine Axes and Variables. Map Your Brand Position. Map Competitor Positions. Identify Gaps And Opportunities. Craft A Positioning Statement. Define Your Target Audience.

positioning map template word

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Positioning map template word 2025

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Does Microsoft Word have a concept map template?

What does a position map look like?

How to create a positioning map?

What is a positioning map?

How do I create a positioning map?

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Positioning map template word 2025

Here's how it works

How to use or fill out positioning map template word with our platform

Complete this form in 5 minutes or less

Got questions?

Does Microsoft Word have a concept map template?

What does a position map look like?

How to create a positioning map?

What is a positioning map?

How do I create a positioning map?

positioning map template word

how to create a positioning map in word

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