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30 examples of open-ended questions What are the main reasons you chose to shop today? ... How did you feel about our customer service? ... Where did you look before coming to our store? ... Would you use our [product/service] again? ... What did you like best about your experience?
Customer discovery involves defining and prioritizing personas and is applicable to both early-stage companies and big companies when developing new products, seeking to target new personas, or entering new markets. Discovery should encompass the entire customer journey.
The goal of customer discovery is to estimate who are your customers and if your idea will appeal to them or not. Remember, you are not trying to evaluate what every customer needs or wants. You are looking for your very first customer, not looking for the masses.
After completing the four phases of the customer discovery step, you will have what you need to create the following four items: A problem statement (that is, an analysis of the nature of the customer's business problem) A product requirements document. A sales revenue plan. A business and product plan.
5 customer discovery questions to ask during early customer discovery interviews: What is the hardest part about doing the thing that you're trying to do/achieve/solve? ... Tell me about the last time that you encountered this problem. ... Why was this hard? ... What, if anything, have you done to try to solve this problem?
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Asking our customer closed-ended questions can reinforce our biases and derail the customer discovery process. Open-ended questions prompt our customers to tell their stories and help us to do the most useful thing an interviewer can do: Shut up.
Customer Discovery in 4 Steps Step One: Define a Hypothesis. The first step is to form a hypothesis that defines both the problem and the solution you are proposing. ... Step Two: Define Your Assumptions. ... Step Three: Ask (Good) Questions. ... Step Four: Evaluate and Refine.
Customer discovery involves defining and prioritizing personas and is applicable to both early-stage companies and big companies when developing new products, seeking to target new personas, or entering new markets. Discovery should encompass the entire customer journey.
So let's dive into what this is all about and how you can use open-ended sales questions to improve your customer insights....Here are some follow-up questions you can try. How so? Why is that? Can you tell me more about that? What caused that to happen? How'd that make you feel? Did it improve or get worse?
Customer Discovery in 4 Steps Step One: Define a Hypothesis. The first step is to form a hypothesis that defines both the problem and the solution you are proposing. ... Step Two: Define Your Assumptions. ... Step Three: Ask (Good) Questions. ... Step Four: Evaluate and Refine.

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