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The chart outlines a wide range of lead generation methods, including traditional advertising (newspapers, television) and modern techniques (internet marketing, social media).
It emphasizes the significance of conversion rates in determining the number of customers from leads, highlighting that higher conversion rates lead to increased sales.
The document lists various strategies for retaining customers, such as loyalty programs, regular communication, and personalized service.
It provides insights on how to increase profits through upselling, cross-selling, and enhancing product margins without discounting.
The chart suggests optimizing the sales process by training staff, using sales scripts, and implementing follow-up strategies to improve customer engagement.
It encourages businesses to measure their marketing efforts and conversion rates regularly to identify areas for improvement and maximize ROI.
The document includes creative promotional ideas like competitions, giveaways, and unique advertising methods (e.g., blimps and balloons) to attract attention.
