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What is an insertion order form?

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

What is an insertion order?

An insertion order (IO) is exactly what it sounds like. It's an agreed-upon order given by an advertiser (or their agency) for an advertisement to be inserted on a publisher's site(s).

What is an insertion order for Google ads?

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

What does Io mean in media?

What is an Insertion Order (IO)? An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

What does IO stand for advertising?

The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner.

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