Open enrollment email template 2025

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Welcome to the start of Open Enrollment! If youre not sure what that means or what you need to do, dont worry. Well walk you through essential steps and deadlines. For [current year], we are maintaining [describe plan types] and have made the following changes: [describe plan changes].
Your initial communication should announce that open enrollment is coming, detail key dates and deadlines, highlight important changes, and provide helpful resources or tips. Mark your calendars! Benefits open enrollment begins [MONTH DATE, YEAR] and ends [MONTH DATE, YEAR].
Start of Open Enrollment Notice Hi [NAME], Open enrollment begins next week, starting on [DATE] and closing on [DATE]. During open enrollment, you can: Compare offerings among benefits, ensuring you choose the right plan for your needs.
Use a clear subject line Examples like Open Enrollment Starts Soon: Review Your Options! or Time to Choose Your Benefits: Open Enrollment Begins can grab attention and clarify the emails purpose, increasing open rates and ensuring your message doesnt get overlooked.
Create Your Open Enrollment Focused Marketing Plan Step 1: Assemble your email lists. Step 2: Determine Open Enrollment deadline dates. Step 3: Make an outreach calendar and plan for all the times youll contact the people on your lists between now and early next year. Step 4: Use your email lists for outreach.
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Offer incentives like gift certificates or jean days for employees who enroll early. Share information about the number of times a video was viewed, the number of calls to HR with benefit questions, or the number of employees who attended a benefits presentation.
Go digital. Digital communication is a great way to grab attention. Emails: Keep the message brief and include one clearly identified call to action. Provide multiple touchpoints throughout enrollment (such as start of enrollment, midpoint, and the day before enrollment ends).

open enrollment announcement email sample