A quantitative research of consumers attitude towards food 2026

The document presents a quantitative research study on consumer attitudes towards food product advertising, particularly through television. It emphasizes the importance of understanding consumer perceptions of advertising and its influence on brand attitudes and purchase intentions. The study identifies various dimensions of consumer attitudes, explores the impact of televised food product commercials, and analyzes how consumers perceive the credibility and utility of such advertisements. Key findings indicate that while consumers generally view advertising as intrusive and often lacking credibility, they maintain a more favorable attitude towards food product advertising specifically. The research methodology involved surveying 364 respondents from Bucharest to gather insights on their experiences and opinions regarding food advertising.