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A quantitative research of consumers attitude towards food

A quantitative research of consumers attitude towards food 2025

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The document presents a quantitative research study on consumer attitudes towards food product advertising, particularly through television. It emphasizes the importance of understanding how consumers perceive advertising and its influence on their purchase intentions. The study identifies various dimensions of consumer attitudes, including affective, cognitive, and conative aspects. Through a survey conducted in Bucharest, the research reveals that while consumers generally view advertising as intrusive and of limited utility, they maintain a more favorable attitude towards food product commercials. Key findings include the prevalence of skepticism towards advertising credibility and the desire for commercials to be entertaining and truthful.

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What form of quantitative research can be used to measure consumer attitudes?

Quantitative methods are based on measuring and testing the relationships, differences, or effects of variables related to food-related phenomena. Quantitative methods use numerical data, such as measurements, counts, ratings, or scores, to produce objective and generalizable results.

What is quantitative research in food?

There are two main research methods of studying consumer behavior: quantitative and qualitative. Quantitative methods gather insights with numerical data. Qualitative techniques get insights on consumers behavior and interactions with a product. Surveys are used to collect both types of data.

Which research method is widely used in consumer research to investigate the underlying reasons of consumer behavior?

Among the options given, marketing surveys represent a quantitative approach. This is because marketing surveys typically involve closed-ended questions where respondents select from predefined choices, making it easier to code and analyze the data numerically.

Which basic method of quantitative research used to collect peoples opinions can be conducted in person, by mail, on the telephone, or via the internet?

Qualitative methods aim to gather in-depth insights into consumer motivations, attitudes, and behaviors. They provide rich, descriptive data that helps understand the why behind consumer actions.

What type of research is consumer behavior?

Consumer buying behavior in the food industry is a complex and constantly evolving process. It involves the psychological, social, and cultural factors that influence an individuals decision to purchase food products.