The Choice between Front-Loaded and Rear-Loaded Coupons for 2026

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Coupon advertising is a strategy where businesses offer promotional discounts through coupons to encourage customers to make a purchase or book a service. These coupons can take a variety of different forms digital vouchers, promo codes for online booking, physical flyers, or referral discounts.
While in both variety-seeking and inertial markets, the sales impact and the sales on discount are higher for front-loaded promotions than for rear-loaded promotions, from a profitability perspective, rear-loaded promotions may be better than front-loaded promotions.
There are two major kinds of coupons to know about: Store coupons are issued by a specific retailer and can only be used at those locations. Manufacturers coupons are issued by the company that makes the product and can be used at any retailer that accepts them.
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