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Selling Digital Marketing ServicesLocal Media Association

Selling Digital Marketing ServicesLocal Media Association 2025

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The LMA June Innovation Index report highlights the priorities and challenges faced by local media companies in selling digital marketing services. It reveals that 60% of executives consider digital marketing a top priority, with 70% operating full digital agencies. The report discusses sales structures, profitability timelines, popular products like SEO and social media advertising, and challenges such as profit margins and staff training. Additionally, it identifies characteristics of successful 'Digital Dominators' in the market.

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Click ‘Get Form’ to open it in the editor.
Begin by reviewing the introductory section, which outlines the purpose of the form and its relevance to local media companies. This will help you understand the context as you fill it out.
Proceed to the section detailing the priorities for selling digital marketing services. Here, input your company's specific priorities based on your strategic goals.
In the sales structure section, select how your organization approaches sales—whether through traditional staff, integrated teams, or digital-only representatives. This helps in tailoring insights relevant to your operations.
Finally, review and complete any additional fields regarding profitability timelines and challenges faced in digital marketing services. This information is crucial for understanding market dynamics.

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How to sell digital marketing services to local businesses?

To pitch digital marketing services to clients, you can follow a 7-step process, which includes researching the market, building credibility, creating a personalized elevator pitch, setting up a sales call, handling client objections, and developing a system to follow up with warm leads.

How do I sell my digital marketing agency?

Process of Selling a Digital Marketing Agency (at a glance) Build a strong deal team. Compile your materials. Market the deal. Receive IOIs. Management Meetings. Receive LOIs. Sign an Exclusive LOI. Due Diligence.

How much can I charge for digital marketing services?

Basic SEO services can start at around ₹8,750 per month, while more comprehensive services can cost ₹25,000 or more per month. For some small websites, we offer a one-time optimization fee, which can range from ₹25,000 to ₹75,000.

How much can you sell a digital marketing agency for?

How Much is the Agency Worth Based on Revenue Multiples? Digital marketing agencies typically sell for 0.5-3x annual revenue, with the specific multiple determined by profitability, growth rate, and revenue quality.