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A Capability Statement addresses five (5) critical components: Core Competencies, Past Performance, Differentiators, Company Data, and Contact Information.
How to Write a Good Capability Statement Name and company branding, slogan (if any) Summary description of the company. Core Capabilities. Description of major services offered. Federal Small Business Certifications. Contract Vehicles in which you participate (Federal and State) State Certifications.
Key elements include: Company Overview: Description, mission statement, and core values. Core Capabilities: Primary services or products and unique selling points. Past Performance: Key projects or contracts and testimonials.
Focus on the core competencies that differentiate your organisation from competitors. Clearly articulate what you do best and why you are a valuable partner. Include specific services, products, or solutions you offer, supported by examples or case studies.
A Capability Statement should also show a firms logo and other branding elements for recognition and be free of long paragraphs, instead, using short sentences and bulleted lists for quick visual scanning. A Capability Statement is preferably only one page, one side. Go to two sides only if absolutely necessary.
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In its simplest form, a capability statement is a promotional or marketing statement about your business and its capabilities and skills that advertises who you are and what you do. However, Capability Statements must be tailored to your audience: the government buyer or prime contractor.
A basic capability statement includes information about your company, and may include elements and features such as: introduction and company overview core competencies description of products and/or services previous significant projects management profile/s major clients contact details.

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